What are the major differences between marketing and sales? (VP Marketing and Corporate Communications – Allcargo Global Logistics Ltd.)
Transcript: I see that there are three major areas where we can find difference between sales and marketing. In sales, I am involved or am responsible for making sale by actually making the consumer buy that product at the end. In marketing, I would rather help to identify that need and actually create that legal at the consumer’s mind. So, am actually not going to sale on the counter but am creating the need to the consumer’s mind say you need this or this […]