June 12, 2012 at 12:23 / Marketing
Transcript: International marketing actually is different planet all together because it involves the unlike what you know in India it is much different, it involves cultural knowledge, history, customer behavior and trends and basically its much different than a normal marketing and that’s what I can call and most of the time international marketing is one which follows global trends and global patterns and should have enough knowledge to be in that space. (Parag Maladkar – Marketing Head,BWIR)
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