What is international marketing and how it is different from any regular marketing? (VP Marketing and Corporate Communications – Allcargo Global Logistics Ltd.)
Transcript: In a classic sense there is no difference between international marketing and regular marketing , it’s basically marketing at the end of the day. It’s about creating a product, identifying a need and having a right place and right time of delivering it and making sure that the customer comes back to you to buy some more products or to consume more. That’s the basic talent of marketing. The flame of the international adds, it’s a complexity all about, […]